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Investigating the Effect of Firm Innovation Strategy on Combinative Competitive Capabilities and Organizational Innovativeness Mehdi Zakani, Mostafa Ghazizadeh *Abstract - Full Text (PDF)
The effect of digital marketing on brand development in small and medium businesses Mohammad Faryabi *, Mina Masoudifar, Vahid Nowrozi Abstract - Full Text (PDF)
The Effect of Corporate Social Responsibilities through Brand Equity and Corporate Reputation on Brand Performance (Case Study: Abadan Petrochemical Company) Mohammad Reza Karimi Alavijeh *, Hossein Khoshneshin Abstract - Full Text (PDF)
Investigating factors affecting online purchase intention with the mediating role of consumers’ attitudes towards user-generated content in entrepreneurial online stores Musrafa Taheri *Abstract - Full Text (PDF)
Techno-markets and commercialization of products of knowledge-based companies Mohammad Nasrollah Nia, Hossein Zand Alvand *, Farzaneh Rahmani Zadeh Abstract - Full Text (PDF)
The effect of website quality on customer loyalty and satisfaction with the mediating role of e-learning Maryam Sharifi Hashjin *Abstract - Full Text (PDF)
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