en تخصصي Special پژوهشي Research <span style="font-size:11pt"><span style="line-height:150%"><span calibri="" style="font-family:"><span style="font-size:14.0pt"><span style="line-height:150%"><span new="" roman="" style="font-family:" times="">This research aims to investigate the effect of website quality on customer loyalty and satisfaction with the mediating role of e-learning. The study is applied in terms of purpose and is a descriptive survey regarding methodology and the data collection method. The research statistical population included all the students of Tehran Technical Complex, Mirdamad branch. Since the statistical population was unlimited, Cochran&rsquo;s formula was applied, and 384 students were selected using the available non-random sampling method. The data needed in the research was collected using a website quality questionnaire, an e-learning questionnaire, a customer loyalty questionnaire, and a customer satisfaction questionnaire. Convergent and divergent validity methods were used to confirm the questionnaire&rsquo;s validity, and Cronbach&rsquo;s alpha coefficients, extracted variance, and composite reliability methods were used to measure the questionnaire&rsquo;s reliability. The structural equation modeling method and SmartPLS were used to analyze the data. The paper concludes by discussing the research findings.</span></span></span></span></span></span><br> &nbsp; website quality, customer loyalty, customer satisfaction, e-learning 57 64 http://ijamac.com/browse.php?a_code=A-10-51-1&slc_lang=en&sid=1 Maryam Sharifi Hashjin sharifi.maryam1986@gmail.com 1003194753284600175 1003194753284600175 Yes