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The effect of website quality on customer loyalty and satisfaction with the mediating role of e-learning
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Maryam Sharifi Hashjin *   |
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Abstract: (375 Views) |
This research aims to investigate the effect of website quality on customer loyalty and satisfaction with the mediating role of e-learning. The study is applied in terms of purpose and is a descriptive survey regarding methodology and the data collection method. The research statistical population included all the students of Tehran Technical Complex, Mirdamad branch. Since the statistical population was unlimited, Cochran’s formula was applied, and 384 students were selected using the available non-random sampling method. The data needed in the research was collected using a website quality questionnaire, an e-learning questionnaire, a customer loyalty questionnaire, and a customer satisfaction questionnaire. Convergent and divergent validity methods were used to confirm the questionnaire’s validity, and Cronbach’s alpha coefficients, extracted variance, and composite reliability methods were used to measure the questionnaire’s reliability. The structural equation modeling method and SmartPLS were used to analyze the data. The paper concludes by discussing the research findings.
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Article number: 6 |
| Keywords: website quality, customer loyalty, customer satisfaction, e-learning |
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Full-Text [PDF 1139 kb]
(82 Downloads)
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Type of Study: Research |
Subject:
Special
Received: 2023/05/22 | Accepted: 2023/06/27 | Published: 2023/08/18
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