One of the most important goals of organizations and for-profit companies has always been improving brand performance, which is why organizations are looking for methods to improve their performance. This applied research examines whether social responsibilities through corporate reputation and brand equity significantly impact brand performance. Overall, 291 questionnaires were distributed among the purchasing managers of industrial customers of Abadan Petrochemical Company, who were chosen using the systematic random sampling method. This study uses a descriptive survey and correlational method. It employs confirmatory factor analysis and path analysis to analyze the data and test the hypotheses. The findings show that corporate reputation and brand equity positively and significantly affect brand performance. Social responsibilities and corporate reputation have a positive effect on brand equity. Finally, corporate reputation has a positive and significant effect on brand equity. However, the positive effect of social responsibility through brand equity and corporate reputation on brand performance was not confirmed.
Karimi Alavijeh M R, Khoshneshin H. The Effect of Corporate Social Responsibilities through Brand Equity and Corporate Reputation on Brand Performance (Case Study: Abadan Petrochemical Company). Int J Prog Bus and Public Manag 2023; 2 (1) : 3 URL: http://ijamac.com/article-1-46-en.html
