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ISSN
ISSN: 2821-0212
Volume 2, Issue 1 (8-2023)
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Original Articles
Investigating the Effect of Firm Innovation Strategy on Combinative Competitive Capabilities and Organizational Innovativeness
1
10.52547/ijamac.2.1.1
Mehdi Zakani
,
Mostafa Ghazizadeh
*
Abstract
(334 Views)
|
Full-Text (PDF)
(74 Downloads)
The effect of digital marketing on brand development in small and medium businesses
2
10.52547/ijamac.2.1.12
Mohammad Faryabi
*
,
Mina Masoudifar
,
Vahid Nowrozi
Abstract
(310 Views)
|
Full-Text (PDF)
(99 Downloads)
The Effect of Corporate Social Responsibilities through Brand Equity and Corporate Reputation on Brand Performance (Case Study: Abadan Petrochemical Company)
3
10.52547/ijamac.2.1.19
Mohammad Reza Karimi Alavijeh
*
,
Hossein Khoshneshin
Abstract
(391 Views)
|
Full-Text (PDF)
(136 Downloads)
Investigating factors affecting online purchase intention with the mediating role of consumers’ attitudes towards user-generated content in entrepreneurial online stores
4
10.52547/ijamac.2.1.29
Musrafa Taheri
*
Abstract
(223 Views)
|
Full-Text (PDF)
(72 Downloads)
Techno-markets and commercialization of products of knowledge-based companies
5
10.52547/ijamac.2.1.42
Mohammad Nasrollah Nia
,
Hossein Zand Alvand
*
,
Farzaneh Rahmani Zadeh
Abstract
(276 Views)
|
Full-Text (PDF)
(94 Downloads)
The effect of website quality on customer loyalty and satisfaction with the mediating role of e-learning
6
10.52547/ijamac.2.1.57
Maryam Sharifi Hashjin
*
Abstract
(367 Views)
|
Full-Text (PDF)
(82 Downloads)
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