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Designing the Model of Factors Affecting Consumer Pessimism with a Meta Synthesis
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Putra Banjar1   , Rizky Hutagaol1 , Budiwati Lasuki * 1 |
| 1- Department of Management, Faculty of Economy and Management, University of Indonesia, Indonesia |
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Abstract: (87 Views) |
Now that in the global economy, customers determine the survival of the company, companies can no longer be indifferent to the expectations and demands of customers. However, consumer pessimism is a growing phenomenon that has negative consequences for both companies and consumers. Therefore, the current research seeks to find the answer to the question, what factors affect consumer pessimism? For this purpose, the hybridization method has been used. In this research, 540 authentic scientific texts in English were identified and extracted between 2000-2022 and 60 research titles were used using the Critical Assessment Skills (CAPS) method. To analyze the research literature, a systematic review (meta-synthesis) method was used. After reading and extracting the text, the key codes were extracted and clustered with Maxqda software and arranged in the form of concepts and components. The findings of the research showed that the main factors affecting consumer pessimism include 18 main factors and 117 core categories. The main factors affecting consumer cynicism are: demographic factors, personality factors, cultural factors, social concerns, bitter experience with the company, risks affecting consumer cynicism, perceived injustice, the negative burden of individual emotions, mental and psychological disorders, deceptive company behaviors, Unethical behaviors of the company, incorrect performance of the company, advertising factors, pessimistic social attitude, negative view of the company, attention to the environment, customer behavioral characteristics, customer bargaining power.
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| Keywords: Consumer behavior, Pessimism, Customer, Dissatisfaction, Meta synthesis |
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Full-Text [PDF 616 kb]
(29 Downloads)
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Type of Study: Research |
Subject:
Special
Received: 2023/08/25 | Accepted: 2023/09/18 | Published: 2023/10/22
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