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Investigating the impact of business analysis and environmental orientation with regard to the mediating role of green innovation on the green competitive advantage of companies
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Altieres De Oliveira Silva *   1, Diego Dos Santos Janes1 |
| 1- Department of Business Adminisration, School of Economica, Business Administration, University of Sao Paulo |
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Abstract: (59 Views) |
The main goal of this research was to identify and determine the impact of business analysis and environmental orientation regarding the mediating role of green innovation on the competitive advantage of manufacturing companies in Rasht city. This research is applied in terms of purpose and descriptive survey in terms of data collection method. The statistical population of the research includes the CEOs of manufacturing companies located in Rasht's industrial towns, whose number was determined to be about 420 people. Based on Morgan's table, 201 CEOs of industrial production companies in Rasht were selected as a statistical sample using a non-probability method. In order to collect data, the questionnaire of Zamir et al. (2020) was used. The results of Cronbach's alpha test showed that the research variables are of good quality in terms of reliability. Also, the Kolmogorov-Smirnov test was used to determine the normality of the population, which showed that all research variables have non-normal distribution. Therefore, partial least squares method and PLS software were used to test the research hypotheses. The results showed that business analysis and environmental orientation have a positive and significant effect on green innovation and green competitive advantage. Also, green innovation has a positive and significant effect on green competitive advantage, and green innovation can positively and significantly mediate the effect of business analysis and environmental orientation on green competitive advantage. |
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| Keywords: Business analysis, Environmental orientation, Green innovation, Green competitive advantage |
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Full-Text [PDF 536 kb]
(22 Downloads)
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Type of Study: Research |
Subject:
General
Received: 2023/06/5 | Accepted: 2023/07/13 | Published: 2023/10/22
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