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ISSN
ISSN:
3060-6322
Volume 2, Issue 2 (10-2023)
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Original Articles
Factors Affecting the Acceptance of Green Information Technology among Managers
P. 1-9
Ivan Stoyanov
,
Asen Hristov
*
Abstract
(113 Views)
|
Full-Text (PDF)
(47 Downloads)
Designing the Model of Factors Affecting Consumer Pessimism with a Meta Synthesis
P. 10-23
Putra Banjar
,
Rizky Hutagaol
,
Budiwati Lasuki
*
Abstract
(135 Views)
|
Full-Text (PDF)
(62 Downloads)
Investigating the impact of business analysis and environmental orientation with regard to the mediating role of green innovation on the green competitive advantage of companies
P. 24-34
Altieres De Oliveira Silva
*
,
Diego Dos Santos Janes
Abstract
(108 Views)
|
Full-Text (PDF)
(36 Downloads)
The impact of social media marketing on customer-based brand equity: The mediating role of brand experience and customer brand engagement
P. 35-47
Mohammad Reza Karimi Alavijeh
*
,
Zohre Kazemi
,
Mina Khoshroo
Abstract
(184 Views)
|
Full-Text (PDF)
(65 Downloads)
Investigating the effect of educational programs of health care products manufacturers on the impluse buying behavior of consumers in Mashhad
P. 48-57
Abbas Sharifi Pour
*
,
Mitra Farahbakhsh
Abstract
(129 Views)
|
Full-Text (PDF)
(28 Downloads)
Investigating the relationship between business-to-business (B2B) therientation with emotional commitment, calculative commitment and buyer-supplier relational performance
P. 58-68
Meghdad Farajpour
*
,
Hojatollah Miyandehi
Abstract
(188 Views)
|
Full-Text (PDF)
(26 Downloads)
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