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Techno-markets and commercialization of products of knowledge-based companies
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Mohammad Nasrollah Nia   , Hossein Zand Alvand * 1, Farzaneh Rahmani Zadeh |
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Abstract: (284 Views) |
Techno-market is one of the tools that was created with the aim of facilitating the implementation and realization of knowledge-based economy policies and product commercialization in this field, and in fact, it is a system for guiding and monitoring technology exchanges. The objective of this research endeavor is to meticulously identify and methodically rank the pivotal determinants influencing the successful commercialization of products within the purview of knowledge-based companies operating within techno-markets. The research method is descriptive in terms of practical purpose and survey in terms of data collection. The statistical population of the research is the experts of Science and Technology Park of Tehran University who have at least 10 years of work experience in the field of knowledge-based companies and preferably have relevant education in the relevant fields; The statistical population of the research is the experts of Science and Technology Park of Tehran University who have at least 10 years of work experience in the field of knowledge-based companies and preferably have relevant education in the pertinent fields; To achieve this objective, a purposive sampling technique was employed to select a cohort of 15 seasoned experts, and information was gathered through the utilization of a semi-open questionnaire, employing the Delphi method and interviews in a combined manner. After identification, factors have been ranked by fuzzy AHP method. The ascertained factors, along with their hierarchical ranking, encompass the following dimensions: technology marketing, consultancy and technology transfer, legal and financial considerations, attention to the demands of the target market, technology management, technology sales, policy making, technical, manufacturing and sales with international standards.
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Article number: 5 |
| Keywords: commercialization, knowledge-based products, techno-markets, fuzzy hierarchical analysis process |
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Full-Text [PDF 1422 kb]
(96 Downloads)
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Type of Study: Research |
Subject:
Special
Received: 2023/05/10 | Accepted: 2023/06/11 | Published: 2023/08/18
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