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Presenting a Model Based on a Systematic Review for Digital Market-ing During the Outbreak of the Corona Virus
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Karen Kabaiev *   |
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Abstract: (456 Views) |
The outbreak of covid-19 brought significant changes, especially changes related to marketing, which led to the use of digital marketing. The purpose of this article is to determine the prospects and effects of digital marketing during the outbreak of the Covid-19 virus and to develop the concept of digital marketing. The methodology of this article is using a descriptive qualitative approach with the analysis of different digital marketing literature in a systematic review way. The results of this study showed that advances in information technology and determining the boundary between ethical and unethical issues, environmentalism, government regulations, attention to the harms of consumerism, the effects of digital marketing influence and attention to the social responsibility of companies in the development of digital marketing, especially It has played a role during the outbreak of Kovid-19. Describing digital marketing from an ethical perspective will open new avenues for future research. This research contributes to the development of digital marketing from an ethical perspective by introducing and describing potential new fields of ethical marketing research. |
Article number: 3 |
| Keywords: Digital mar-keting, Information technology development Social re-sponsibility |
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Full-Text [PDF 499 kb]
(263 Downloads)
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Type of Study: Research |
Subject:
Special
Received: 2022/10/20 | Accepted: 2023/01/14 | Published: 2022/12/20
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