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Investigation on the Effects of COVID-19 on Consumers’ Purchasing Behaviour
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| Tahira Tabassum *1, Nafia Haque, Tahrima Mustary, Mamun Habib |
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Abstract: (860 Views) |
| COVID-19 has badly changed the purchasing behaviour of consumers. Previously, in person shopping was preferred by consumers but due to the pandemic the scenario has changed now. Online shopping has become quite famous and e-commerce sites are growing day by day. Even traditional shops have converted into online shops in this lockdown. However, this study is conducted in Bangladesh where respondents participated through an online survey. This study would assist the researchers and marketers to understand the preference of consumers during this pandemic. Also, this would help them to introduce the products and bring changes in their products and marketing strategy based on the consumers buying pattern in COVID situation. |
Article number: 3 |
| Keywords: Online-Purchase, COVID-19, Consumers, Marketplace, E-Commerce, Pandemic, Change, Prefer |
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Full-Text [PDF 738 kb]
(398 Downloads)
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Type of Study: Research |
Subject:
Special
Received: 2021/08/11 | Accepted: 2021/08/11 | Published: 2021/09/10
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