TY - JOUR T1 - Investigation on the Effects of COVID-19 on Consumers’ Purchasing Behaviour TT - Investigation on the Effects of COVID-19 on Consumers’ Purchasing Behaviour JF - ijpbpm JO - ijpbpm VL - 1 IS - 1 UR - http://ijamac.com/article-1-22-en.html Y1 - 2022 SP - 21 EP - 30 KW - Online-Purchase KW - COVID-19 KW - Consumers KW - Marketplace KW - E-Commerce KW - Pandemic KW - Change KW - Prefer N2 - COVID-19 has badly changed the purchasing behaviour of consumers. Previously, in person shopping was preferred by consumers but due to the pandemic the scenario has changed now. Online shopping has become quite famous and e-commerce sites are growing day by day. Even traditional shops have converted into online shops in this lockdown. However, this study is conducted in Bangladesh where respondents participated through an online survey. This study would assist the researchers and marketers to understand the preference of consumers during this pandemic. Also, this would help them to introduce the products and bring changes in their products and marketing strategy based on the consumers buying pattern in COVID situation. M3 10.52547/ijamac.1.1.21 ER -